DLA Training Center

The only complete Automotive Training Center in the country!

Serving the Philadelphia Market

About the Training Center

The DLA Training Center is located in King of Prussia - PA. Our 10,000 square foot facility offers a full range of courses to meet the training needs of everyone in the Dealership. We offer controlled classroom sizes that allow for both group and individualized training. Attendance includes both breakfast and lunch.

Training Staff

All Training is done by DLA Certified Trainers who are employed by David Lewis & Associates. Our Trainers have extensive backgrounds in specific areas of the Dealership and come from a wide range of Retail Automotive experience. Feel confident your Dealership will engage in a superior Training Program with a strong curriculum and top-notch Trainers.

Upcoming Workshops at the Philadelphia Training Center

24
Jul

Management Service Advisor Training

This four-hour course is designed to train the Service Manager on the proper service lane sales techniques. Effective Leadership starts with being able to train and motivate a person or group of people to success. This course teaches the Service manager on the most progressive Service Lane sales concepts so they can then train their Service Advisors.

Who Should Attend: Dealers, Gms, Service Directors, Service Managers

Philadelphia

24
Jul

Advanced Service Revenue Creation

This four-hour Management course focuses solely on service revenue creation. Processes will be shared; such as: expense control, staff pay plans and paid labor. This course is designed for the attendee to learn ways to maximize all Service Department Revenue through effective management operations.

Who Should Attend: Dealers, GMs, Service Directors, Service Managers

Philadelphia

25
Jul

Understanding the Service Customer

This four-hour course provides the attendees with a snap shot of the Customers point of view when visiting the Dealership Service Department. Focus will be placed on why the Customer is so defensive, how to lower their defensive posture, verbiage to increase appointments and service revenue, understanding the power of pictures and video, how to expedite the pick-up process and the difference in mood between a waiter and a drop off customer. This course is a must if you want to create a Customer experience they will remember.

Who Should Attend: Dealers, GM's, Fixed Ops Directors, Service Managers, Service Advisors

Philadelphia

25
Jul

Advanced Service BDC Concepts

This four-hour course is an advanced class for those ready to start a Service BDC Department or those who have one in existence but need to take it to the next level. Attendees will study the existing traditional service appointment and follow-up process, plus get a better understanding of the Service Customer, both their wants and needs when making an appointment. Highly effective processes and scripts will be introduced that will ensure maximum effectiveness for both the appointment process and the follow-up after the appointment. Aggressive role-playing will take place throughout the course.

Who Should Attend: Service Directors, Service Managers, Service Advisors and Service BDC Staff

Philadelphia

7
Aug

Advanced Sales Program (4 Day Course)

A four-day course for the experienced Salesperson who wants to take their productivity to the next level. This course is based on David's bestselling book, "The Secrets of Inspirational Selling." The goal of this course is for the student to get a better understanding of the Customer and how to utilize a sales approach that will lower the Customers defensive posture and create an environment conducive to higher sales and grosses. Topics include the Sales Steps, Objections, Phone Ups, Prospecting, Follow-Up and Leasing. Extensive role playing, group discussions and the creation of customized word tracks are a big part of this course.

Who Should Attend: Experienced Salespeople

Philadelphia

7
Aug

Advanced Sales Level 1

A one-day course based on David's book, "The Secrets of Inspirational Selling". In this course, students will leave having mastered the Presentation & Demonstration process from the Meet & Greet through the Service Walk. Students will learn how to create a non-defensive posture in each Customer and how to eliminate being lied to by a Customer. The student will learn the importance of spending more time selling their product, the Dealership and their personality, rather than selling the deal. They will learn how to present their product in a manner that will make closing the deal so much easier.

Who Should Attend: Dealers, GM's, Sales Managers, Salespeople

Philadelphia

8
Aug

Objections Level 1

This one-day course exposes the student to a 4-step process of overcoming objections. This process is designed to inspire the Customer to have second thoughts as to why they should make their purchase now versus the old school mentality of begging, whining and pleading with the Customer. The development of individual word tracks based on each students individual personality will enhance the training and ownership of each response learned.

Who Should Attend: Sales Managers, Salespeople

Philadelphia

9
Aug

Leasing for Salespeople

This four-hour course is specifically designed for Salespeople on Leasing. Topics will include: The value of Leasing to the Customer, the benefits to them and the Dealership, the basic fundamentals of how a Lease works, the basic concept of how Leases are structured, and how to present the Lease with maximum effectiveness.

Who Should Attend: Sales Managers, Salespeople

Philadelphia

9
Aug

Prospecting & Follow-Up

A four-hour course designed for Salespeople and E-Commerce/Internet/BDC staff members. The ideas included in this course have been developed and utilized by some of the most successful Salespeople in the country. The student will gain comprehensive knowledge on some of the best prospecting ideas that will create instant traffic and opportunities. Also included will be the most effective ideas for staying in touch with sold Customers to create a long term relationship.

Who Should Attend: GM's, GSM's, Sales Managers, Internet personnel, Salespeople

Philadelphia

10
Aug

Phone-Ups Level 1

A one-day course that will teach each participant a structured process for handling each type of Phone-Up. Basic structured steps are taught. Each student will develop their own individual word tracks based on their personality within those structured steps. Extensive role play and scenario-based situations will be utilized to enhance the learning process. A must have class for anyone who takes a Phone-Up.

Who Should Attend: Sales Managers, Salespeople

Philadelphia

14
Aug

Social Media Marketing for Salespeople

This one-day course provides the basic understanding of Social Media. The student will be exposed to the benefits of Social Media and how their individual or Dealership strategies can create brand recognition and increased sales opportunities. All aspects of Social Media platforms are covered. This course has been designed to provide the individual who wants to understand and start using Social Media as a marketing platform and for the experienced person currently using Social Media.

Who Should Attend: Dealers, GMs, Service Directors, Sales Manager, Salespeople and Internet Sales

Philadelphia

15
Aug

Internet/BDC Lead Generation (2 Day Course)

This two-day course is a complete program on effective Lead Generation ideas and concepts for both the internet process and inbound phone leads. Focus is placed on creating Dialogue with the Customer, which in return will create a better opportunity to secure an appointment. Email, Chat and Phone scripts will be created, reviewed and examined, along with structured concepts for ongoing sold and unsold Customer follow-up. This course includes extensive role play and live interactive critiquing of current methods used by most Dealerships.

Who Should Attend: Internet/BDC Personnel, Sales Managers

Philadelphia

20
Aug

Entry Level Sales (5 Day Course)

A five-day course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of how a Dealership operates and leave having learned a comprehensive outline on the steps to the sale. Students will learn how to handle the Customer's objections and how to effectively respond to them. Extensive role playing and scenario based situations will be covered, as well as a thorough segment on properly handling Phone-Ups. Each participant will return to the Dealership ready to take their first "UP."

Who Should Attend: New Salespeople

Philadelphia

22
Aug

Advanced Service Advisor Techniques

This one-day course is an Advanced A-Z Program on understanding the Service Customer, upselling service repairs and maintenance, and how to create a lasting relationship with every Service Customer. Phone strategies, sales processes and objection responses will be covered. This course will include extensive role-playing and in-depth discussion groups.

Who Should Attend: Dealers, GM's, Service Managers and Service Advisors

Philadelphia

22
Aug

Advanced Service Advisor Program (2.5 Day Course)

This 2.5 day course is a complete program for the experienced Service Advisor who wants to take their productivity to the next level. This course places tremendous emphasis on truly understanding the Service Customer, both their perceptions of what they expect and how that perception effects the outcome of the visit. New and proven ideas will be presented for increasing service sales, how to do effective Service walk around presentations, ways to handle the Customer on the phone and methods for speeding up the Customer's entire service visit. Additional topics will include: How to deal with Customer complaints, becoming a better listener and dealing with the stress of the job. This course is a must for all Service Advisors.

Who Should Attend: Service Directors, Service Managers, Service Advisors

Philadelphia

23
Aug

Understanding the Service Customer

This four-hour course provides the attendees with a snap shot of the Customers point of view when visiting the Dealership Service Department. Focus will be placed on why the Customer is so defensive, how to lower their defensive posture, verbiage to increase appointments and service revenue, understanding the power of pictures and video, how to expedite the pick-up process and the difference in mood between a waiter and a drop off customer. This course is a must if you want to create a Customer experience they will remember.

Who Should Attend: Dealers, GM's, Fixed Ops Directors, Service Managers, Service Advisors

Philadelphia

23
Aug

Service Advisor Phone Techniques

This four-hour course focuses on how to handle both the inbound Customer call and the outbound upsell service call. Concepts will be shared on how to avoid quoting prices over the phone, increasing the rate of appointments and effective strategies for how to sell the Customer over the phone once their vehicle is already in the Service Center. The customization of word tracks to fit the Advisor's personality is a large part of this course.

Who Should Attend: Service Directors, Service Managers, Service Advisors

Philadelphia

24
Aug

Effective Service Walk Arounds

This four-hour course teaches the benefits, process and steps to doing effective Service Walks in the Service Lane. The student will study a Pro/Con balance of consequences of when to do the Service Walk, the value it brings to both the Dealership and the Customer, and when is the correct time to present an upsell. During the course, emphasis will be placed on understanding the Customer's defensive posture and how to lower it so that maximum effectiveness can occur.

Who Should Attend: Service Directors, Service Managers, Service Advisors

Philadelphia

5
Sep

Social Media Marketing for Salespeople

This one-day course provides the basic understanding of Social Media. The student will be exposed to the benefits of Social Media and how their individual or Dealership strategies can create brand recognition and increased sales opportunities. All aspects of Social Media platforms are covered. This course has been designed to provide the individual who wants to understand and start using Social Media as a marketing platform and for the experienced person currently using Social Media.

Who Should Attend: Dealers, GMs, Service Directors, Sales Manager, Salespeople and Internet Sales

Philadelphia

6
Sep

Negotiations for Salespeople

A four-hour course that will expose the attendees to processes that will create a much more fluid and less combative negotiating process. Emphasis is placed on verbiage that asks for the sale, creates stronger grosses and allows the Customer to feel as though the deal is fair and reasonable. Students who attend this course will leave with a better understanding of the Customers perspective during the negotiating process and learn how to read each person's unique body language for both buying and stress related signs.

Who Should Attend: Sales Managers, Salespeople

Philadelphia

6
Sep

Understanding Your Customer

This four-hour course focuses on the first 10 minutes of a Customer's arrival at the Dealership. We are all familiar with the phrase "I'd rather get a root canal than buy a new car." In this course, the student will learn how to listen to the Customer and how best to approach them in the buying process. This course will reveal how to lower a Customer's defensive posture and create a level of comfort that establishes an environment in which the Customer will enjoy spending time with the Salesperson.

Who Should Attend: Sales Managers, Salespeople

Philadelphia

11
Sep

Advanced Sales Program (4 Day Course)

A four-day course for the experienced Salesperson who wants to take their productivity to the next level. This course is based on David's bestselling book, "The Secrets of Inspirational Selling." The goal of this course is for the student to get a better understanding of the Customer and how to utilize a sales approach that will lower the Customers defensive posture and create an environment conducive to higher sales and grosses. Topics include the Sales Steps, Objections, Phone Ups, Prospecting, Follow-Up and Leasing. Extensive role playing, group discussions and the creation of customized word tracks are a big part of this course.

Who Should Attend: Experienced Salespeople

Philadelphia

17
Sep

Advanced F&I Concepts (2 Day Course)

This two-day F&I course has been designed for the F&I Manager who is ready to take their productivity to the next level. Emphasis is placed on advanced F&I sales concepts, structured presentation steps, and the art of responding to customer objections. Topics include the importance of F&I, understanding the Customer, the Banking process, and the value of developing control over the delivery process. From the sales perspective of F&I, the student will learn some very advanced techniques on how to effectively do both cash and credit union conversions, offer effective product presentations, methods for advanced Menu closing concepts, and some new and exciting ways to overcome objections. Extensive role play and group discussion are a big part of this course.

Who Should Attend: F&I Directors, Experienced F&I Managers, New F&I Managers and Back-Up F&I Managers.

Philadelphia

18
Sep

Advanced Sales Management Program (4 Day Course)

This four-day Advanced Sales Management course is a complete program for all Sales Managers. Focus is placed on becoming a Leader and not a Boss. This begins by exposing them to the newest and best practices for leading a sales force to success. Topics include Inspirational Sales Processes, Advanced Negotiating Techniques, how to be an effective Coach, Hiring and Interviewing ideas, plus our DLA Train the Trainer concepts that will develop their skills on how to train their staff. This course turns Managers into true Leaders.

Who Should Attend: Dealers, GM's, GSM's, Sales Managers

Philadelphia

24
Sep

Entry Level Sales (5 Day Course)

A five-day course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of how a Dealership operates and leave having learned a comprehensive outline on the steps to the sale. Students will learn how to handle the Customer's objections and how to effectively respond to them. Extensive role playing and scenario based situations will be covered, as well as a thorough segment on properly handling Phone-Ups. Each participant will return to the Dealership ready to take their first "UP."

Who Should Attend: New Salespeople

Philadelphia

24
Sep

Entry Level Service Advisor Program (4 Day Course)

A four-day course for the individual who is either just starting their career as a Service Advisor or an experienced Service Advisor who truly needs to get back to the basics of selling service. This course focuses on understanding the Service Customer, structured sales steps in the Service Lane, phone strategies, up sell techniques, objection responses and how to deal with rejection and stress. A big part of this course provides training on the power of Video in the Service Up sell process. There is a tremendous amount of discussion and role playing within this course.

Who Should Attend: Entry Level Service Advisors, Experienced Service Advisors

Philadelphia

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