Broaden Your Marketing

Digital Marketing is the marketing of products or services using the internet. When we think of digital marketing we often think of social media because of the amount of time we spend on it. Two hours and twenty-two minutes if you are interested in the average time spent. While I don't think that an introduction on what social media of digital marketing is necessary for most of us, there are still many dealerships that don't take advantage of the internet and it's online community. Which is surprising considering that digital marketing has been ...

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Why We Fear Rejection

In this weeks Tip, I want to talk to you about fear, specifically why we fear rejection.

Have a Productive Day!

The DLA way. ...

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Factory Recalls

The auto industry is setting records with the growing number of safety recalls, according to the 2018 NHSTA recall report, over 14,000 recalls were issued and around 30 million cars were affected. While recalls are never good news for your customers, they do present a unique opportunity for connecting with them. The recall will drive the customer to make an appointment with the Service Department, all you have to do is follow these three simple steps to turn this negative experience into a positive one.

  1.  Encourage your staff to be Proactive - Just because the manufacturer ...

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Longer Demo Drive

Tip of the Week,

Let the car sell itself.

Have a productive day,

DLA Way ...

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Your Community

Throughout this blog we have often addressed the importance of knowing your customer and working for them to build a community that they trust. Building a community of customers is every dealerships goal, and a crucial part of this is getting involved in your community. Active involvement in your community helps create brand awareness and sends a clear message about the company you are. Remember, transparency is the way forward.

An effective way of establishing a presence in your community is to partner with local organizations. It can be daunting to narrow down which organizations you may ...

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