• David Lewis & Associates
    The Most Trusted Leader in
    Automotive Sales, Service & Management
    Training Since 1986!
  • DLA Training Options to Fill
    any Dealerships Need:
    In-Dealership Training
    Philadelphia Training Center
    Workshops / Seminars
    Online Courses & Videos
  • DLA Workshops are ranked as the best
    industry courses year after year...
    "I attended DLA Entry Level Sales Training and returned to my
    Dealership and sold 100 cars in my first 100 days"
    Bruce Low • Newark Toyota
  • DLA In-Dealership Training Programs
    Customized to fit your needs
    Sales Management
    Service Advisor
    Service Manager
    Parts Manager
  • DLA Online
    Online Automotive Training
    Salespeople • Sales Management • Leadership
    F&I • Secondary • Internet / BDC
    Service Advisor • Train the Trainer • Winners vs Losers
  • The Automotive Industry's Leading Author

Why Choose DLA Training?

Since 1986, David Lewis & Associates has been training Dealers, General Managers, Service Managers, Sales Managers, F&I Managers, Service Advisors and Salespeople on the “Art of Inspirational Selling and Leadership.” Our unique ideas have helped thousands of Dealerships achieve their sales and management goals. Make the most of your Dealership’s opportunities and contact us today to learn more.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training and solutions.

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Philadelphia Training Center and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an ongoing month-to-month training agreement with no contract.

In-House Dealership Training

Philadelphia Training Center

Our Philadelphia Training Center offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

David Lewis Books


Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

Online Automotive Training

Online Training

Available 24/7, our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

Philadelphia Training Center

Upcoming Workshops


Objections Level 2

A one-day advanced Objections course that focuses on bringing the student to the second level of learning, the Reproduction stage. This course includes advanced group objection discussions, customization of objection word tracks and extensive role playing.

COURSE ELIGIBILITY: Student must have completed either the 5 Day Entry Level Sales or the Objections Level 1 course to be eligible to attend.


Advanced Sales Management Program (4 Day Course)

This four-day Advanced Sales Management course is a complete program for all Sales Managers. Focus is placed on becoming a Leader and not a Boss. This begins by exposing them to the newest and best practices for leading a sales force to success. Topics include Inspirational Sales Processes, Advanced Negotiating Techniques, how to be an effective Coach, Hiring and Interviewing ideas, plus our DLA Train the Trainer concepts that will develop their skills on how to train their staff. This course turns Managers into true Leaders.

Who Should Attend: Dealers, GM's, GSM's, Sales Managers


Advanced Sales Management

This one-day Sales Management Overview course is designed to expose the Sales Manager to an array of areas that lead to higher sales productivity. The goal is to create a culture of improvement that will impact your sales and bottom line through effective Leadership and Management. Topics will include the theory behind Inspirational Selling, Advanced Negotiations, Objections, Phone-Ups, Leasing, Prospecting & Follow-Up, BDC, Leadership, Coaching and Hiring. This course is fast paced and has been designed for those Sales Managers who are ready to take their department to the very next level.

Who Should Attend: Dealers, GM,'s GSM's, Sales Managers


Leadership / Coaching

A four-hour course designed for anyone within the Dealership that has supervisory responsibilities over others. This course focuses on the understanding and development of the true role of a Leader and Coach. Upon completion of this course, each participant will return to the Dealership with a stronger position as to their role and responsibility. An organization starts with great Leadership, and succeeds with great Coaching, making this course a mandatory requirement.

Who Should Attend: All Managers

This Week On Sales Meeting

Winners Listen to What Others Say While Losers Never Stop Talking

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Additional Sales Meetings

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