David Lewis and Associates dominates the Automotive Industry for In-Dealership Training!

  • Sales
  • Negotiations/Objections
  • Phone-Ups
  • Selling Cars in Service
  • F&I
  • BDC
  • Fixed Ops



Sales BDC

Whether you have a BDC Department or your sales staff handles your internet leads, without the proper training you lose leads daily. This program will provide the most effective tools and processes to convert your internet leads into appointments.


Service BDC

The Service Department is an area that has a huge opportunity for more business. It is also an area where creating customer loyalty is very important. This program is designed to create more repeat customers and buyers by converting callers into customers.


Sales In Service

The goal of the person who handles the initial inquiry to the dealership is to set an appointment. This is true for both Sales and Service. This course is designed to ensure that every lead whether it is on the phone, internet or an email sets an appointment to come to your dealership and not the competition.



Available Dates
December 5 - December 6   SOLD
December 7 - December 8   SOLD
December 12 - December 13   SOLD
December 14 - December 15   SOLD
December 18 - December 19   SOLD
December 20 - December 21   AVAILABLE
January 2 - January 3   SOLD
January 4 - January 5   SOLD
January 8 - January 9   AVAILABLE
January 10 - January 11   AVAILABLE
January 15 - January 16   SOLD
January 17 - January 18   AVAILABLE
January 22 - January 23   AVAILABLE
January 24 - January 25   SOLD
February 5 - February 6   AVAILABLE
February 7 - February 8   SOLD
February 12 - February 13   SOLD
February 14 - February 15   AVAILABLE
February 19 - February 20   SOLD
February 21 - February 22   AVAILABLE
February 26 - February 27   SOLD
February 28 - February 29   AVAILABLE



What People Say





Our Corporate Offices are in Melbourne, FL

Sales, Fixed Ops, F&I, BDC and Management

All Trainers are DLA Certified and have extensive knowledge and management background in the automotive industry and in specific areas.

We offer both one-time and ongoing training solutions.

DLA Trainers are your dedicated Performance Partners with regular engagement and access both daily and weekly.


Yes, our training is effective whether you have a dedicated BDC or your sales staff handles the leads and phone calls.

Yes, our trainers have built dozens of BDC’s from the ground up. We can develop one for your dealership that will help you achieve your goals.

We can work with you to decide if not having a dedicated BDC vs having one will achieve your goals or if a hybrid model BDC will address your specific needs.

Absolutely, a large part of our training in the dealership will consist of training your management staff on how to better lead your BDC department to a greater level of success.